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Dmitry Dzhugalik Author of news on Mezha.media. I write about what I actively admire, namely technology, games and cinema.
According to the report, the tendency to “premium” is observed in all regions because consumers are increasingly using their smartphones and choose premium devices for better experience. In general, during the first half of the year, the premium smartphones provided 60% of world revenue from all sales.
Apple remains the leader, which in the first half of 2025 saw 3% increasing compared to 2024. Despite the leadership, the iPhone manufacturer has the slightest growth and even a decline in the total market share from 65% to 62% because of high competition, in particular in the Chinese market, where Huawei remains a popular option for loyal buyers.
Image: Counterpoint Research. Google has the largest increase in the first half of the year, which increased sales of premium smartphones by 105%. The company was first hit by the top five sales of premium devices due to the new regions and the success of the Pixel 9 line last year.
Xiaomi also focuses on the “premium” of its products, including smartphones, the demand for which is increasing through integration with electric vehicles and other home devices. Samsung reserves a second position and has 7% growth due to the Galaxy S25 series, which showed better results than last year S24. Analysts expect Galaxy Fold7 to have higher sales for its predecessor.
The market of folding smartphones continues to be niche, but shows growth. According to Counterpoint, they have become an important difference for brands and strategic step in expanding premium lines. At the same time, analysts say that gadgets with generative AI provided 80% of all sales in the first half of 2025.
”, – WRITE: mezha.media
Dmitry Dzhugalik Author of news on Mezha.media. I write about what I actively admire, namely technology, games and cinema.
According to the report, the tendency to “premium” is observed in all regions because consumers are increasingly using their smartphones and choose premium devices for better experience. In general, during the first half of the year, the premium smartphones provided 60% of world revenue from all sales.
Apple remains the leader, which in the first half of 2025 saw 3% increasing compared to 2024. Despite the leadership, the iPhone manufacturer has the slightest growth and even a decline in the total market share from 65% to 62% because of high competition, in particular in the Chinese market, where Huawei remains a popular option for loyal buyers.
Image: Counterpoint Research. Google has the largest increase in the first half of the year, which increased sales of premium smartphones by 105%. The company was first hit by the top five sales of premium devices due to the new regions and the success of the Pixel 9 line last year.
Xiaomi also focuses on the “premium” of its products, including smartphones, the demand for which is increasing through integration with electric vehicles and other home devices. Samsung reserves a second position and has 7% growth due to the Galaxy S25 series, which showed better results than last year S24. Analysts expect Galaxy Fold7 to have higher sales for its predecessor.
The market of folding smartphones continues to be niche, but shows growth. According to Counterpoint, they have become an important difference for brands and strategic step in expanding premium lines. At the same time, analysts say that gadgets with generative AI provided 80% of all sales in the first half of 2025.