August 4, 2025
Loyalty to the Tesla brand fell sharply after Musk supported Trump - study thumbnail
Ukraine News Today

Loyalty to the Tesla brand fell sharply after Musk supported Trump – study

Miroslav Trinko Geek, specialty programmer, but journalist by profession. Rider, tennis player and fan of Formula-1. I write about technologies, smartphones and electric vehicles.

Tesla had the most repeated buyers among all major car manufacturers for many years, but loyalty to the brand decreased sharply after CEO Ilon Musk in the summer of 2024 publicly supported President Donald Trump. This is evidenced by the data of the research company S&P Global Mobility, provided by exclusive Reuters.

According to S&P, the peak of Tesla loyalty fell on June 2024-then 73% of families who owned Tesla and bought a new car chose it again. Already in July, it began to fall sharply after Musk supported Trump. In March 2025, loyalty reached a minimum – 49.9%, just below the average in the market. In May, it rose to 57.4%, which is again above average, at the Toyota level, but lower than in Chevrolet and Ford.

Analysts believe that the involvement of a mask in politics has turned some of eco -aware customers, and an outdated line of models faces competition by GM, Hyundai and BMW. The only novelty since 2020 – Cybertruck – has proved to be a failure. In the first five months of 2025, Tesla sales decreased by 8% in the United States and 33% in Europe, where they were particularly acute to the political activity of the mask. This naturally affected the company’s profits.

By July 2024, Tesla attracted an average of five new families for each lost. Now – less than two, which is the lowest in the history of the brand. Even despite the quarrel and Trump, Tesla clients are increasingly liable to Rivian, Polestar, Porsche and Cadillac.

Investors, such as Zacks Investment Management, are counting on future workholds and licensing of autopilot technologies. In June, Tesla launched a limited robot test in Austin, but still without access to the general public.

Recall that recently the jury court found Tesla partially guilty of a fatal accident in 2019 through autopilot. Company obliged to pay the family of the deceased and affected part of the compensation from the amount of $329 million This process can become a precedent for future claims against Tesla related to Autopilot and Full Self-Driving.

”, – WRITE: mezha.media

Miroslav Trinko Geek, specialty programmer, but journalist by profession. Rider, tennis player and fan of Formula-1. I write about technologies, smartphones and electric vehicles.

Tesla had the most repeated buyers among all major car manufacturers for many years, but loyalty to the brand decreased sharply after CEO Ilon Musk in the summer of 2024 publicly supported President Donald Trump. This is evidenced by the data of the research company S&P Global Mobility, provided by exclusive Reuters.

According to S&P, the peak of Tesla loyalty fell on June 2024-then 73% of families who owned Tesla and bought a new car chose it again. Already in July, it began to fall sharply after Musk supported Trump. In March 2025, loyalty reached a minimum – 49.9%, just below the average in the market. In May, it rose to 57.4%, which is again above average, at the Toyota level, but lower than in Chevrolet and Ford.

Analysts believe that the involvement of a mask in politics has turned some of eco -aware customers, and an outdated line of models faces competition by GM, Hyundai and BMW. The only novelty since 2020 – Cybertruck – has proved to be a failure. In the first five months of 2025, Tesla sales decreased by 8% in the United States and 33% in Europe, where they were particularly acute to the political activity of the mask. This naturally affected the company’s profits.

By July 2024, Tesla attracted an average of five new families for each lost. Now – less than two, which is the lowest in the history of the brand. Even despite the quarrel and Trump, Tesla clients are increasingly liable to Rivian, Polestar, Porsche and Cadillac.

Investors, such as Zacks Investment Management, are counting on future workholds and licensing of autopilot technologies. In June, Tesla launched a limited robot test in Austin, but still without access to the general public.

Recall that recently the jury court found Tesla partially guilty of a fatal accident in 2019 through autopilot. Company obliged to pay the family of the deceased and affected part of the compensation from the amount of $329 million This process can become a precedent for future claims against Tesla related to Autopilot and Full Self-Driving.

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