“Music Star Zayn’s Stairway to the Sky Tour, His First Solo Tour Since Leaving One Direction in 2015, Launched in the Us in October and Concluded in March, Using Innovating APLACHES TOEORACHES TOO VIP Key. ” The Musician’s Manager and the Team ata Music Used Fan3 Ticketing Technology and Innovative Fan-Centric”, – WRITE: www.hollywoodReporter.com
The Musician’s Manager and the Team ata Music USED FAN3 Ticketing Technology and Innovative Fan-Centric Experiences to Super-Super-Serve Zayn Fans Rather Than Tan Ticet Scalerers.
Fan3, co -founded by ceo ross taylor, is a fan community platform that Summarizes it Mission as “Fandom-Data-Anti-Fraud Create It, And Those That Love It. ”
Zayn and His Teams at Uta and Zenkai Management Focused On An Approach and Strategy Akin to a Fan Club Experience, LeverAGING FAN3’ST ELEXT ELEXT PLATMTM Superfans’ Journy Leading up to the Live Shows.
With the so-called “Zayn VIP Key,” Superfans Were Granited Exclusive Early Access, Priority Perks and A Deeper Connection with The Artist, Helping to Boost Excitement AUNOBAND. In Fact, The Technology Gave Superfans Exclusive Firmst Access to Tickets Through Mobile Wallet Passes in What Zayn’s Team Says Marks The FIRST TIME EVER THIS APRACH HAS HAS BEEN USED USED USED USED Useed.
Fan3 Also Allowed Zayn’s Team to Collect Valuable First-Party Fan Data, Giving Them Opportunities to Tailor Custom Experiences in New Ways.
Fan3 Added An Extra Layer of Security on Top of Ticketmaster, AXS and Eventim that Prevented ScalPers from Snatching Up Tickets for Resale on Third-Party Websites.
Zayn VIP Key
The Innovative Zayn Partnership with Fan3 Led to Positive Results Beyond 22 Sold-Out Venues Across The US, UK and MEXICO. For Example, A Total of 78,291 Tickets Were Sold Durying The VIP Key Presale Alone, With 343,377 VIP Keys Claced by Fans in 211 Countries, The Hollywood Reporter Can Reveal. And Only 2.5 Percent of Tickets Sold Were Reported Listed on Secondary Ticket Sites, Meaning Ticket Resale Sites.
“Zayn Wanted This Tour to Feel Different – More Personal, More Intenation and Closer to the Fans,“ Explands HIS Manager, Nicola Carson of Zenkai Management, To. Thr. “We Recognized A Unique Opportunity that Aligrated with That Vision: A Way to Create a Fan Club-Like Experience and Build A Community Without Asking Fans to Real Space for A Deeper, Direct Connection.
Edie Clemens, Head of Tour Marketing at Uta, Says: “Zayn X Fan3 Really Set a New Gold Standard For How Artists and Their Teams Can Use Technology to Bring Fans Fans CLESSER TOCK We’re Getting Them Tickets Directly – and Keeping Tickets Off of the Secondary Market. ”
Taylor Lauds Zayn for Putting His Fans First and His Company’s “Pioneering Technology to Tackle a Huge Music Industry Problem: Getting Genuine Tickets in The Hands of Genuine Fans. HE DesCRIBES OF THE RESULTS OF THE PARTNERSHIP as A Win-Win-Win for Fans and the Star, Concluding that Fan3 Allowed Zayn “To Understand and Own His Data Fli. No Bots, No Scalpers, No Fraud. ”