“Especially for the UP, the Gasanova brand has created a T -shirt with an illustration of Don Quixote, whose authors is one of the most famous contemporary artists in the world – Ai Weivay.”, – WRITE: www.pravda.com.ua
Especially for the UP, the Gasanova brand has created a T -shirt with an illustration of Don Quixote, whose authors is one of the most famous contemporary artists in the world – Ai Weivay.
Ai Weivay is an artist, architect, poet, activist and dissident from China, known for his works on the subject of freedom, human rights, fight against dictatorship and censorship.
The Ai Wevei exhibitions took place in New York, Los Angeles, Paris, Copenhagen, Stockholm, Beijing, London and other cities, and his sculptures, installations and photos were sold for millions of dollars (a recording sculpture went out of the hammer).
The works of Ai Wevey are stored in the collections of leading museums in the world, including the center of George Pompidu in Paris, Lacma, the Museum of Solomon Guggenheim, Museum of Contemporary Art in New York, Tate Gallery in the United Kingdom.
The famous Ark sculpture, which since 2017 traveled to the world and exhibited in Stockholm in 2022, Ai Weiwei dedicated war in Ukraine.
And last year, Ai Vuewei presented an exhibition dedicated to the image of Don Quixote – an eternal seeker of truth, which became a symbol of the UP since its foundation.
We appealed to the artist and officially we were granted permission to use one of his work in our Jubilee Merch.
The design of the T -shirt was developed by Elvira Hasanov – the founder of the Gasanova brand and the winner of the UP 100: Power of Women’s Power in the nomination “Creative Industry” 2025.
Elvira founded her brand back in Donetsk, after the Russian occupation moved to Kiev, and in 2018 she became known throughout the world when the model Jigi Hadid attained a glowing from Gasanova at a party during New York Fashion Week.
Since then, Gasanova’s clothing has selected dozens of world stars. In particular, in 2024, actress Demetrius McKinney chose a Gasanova dress for the Emmy Award ceremony.
The clients of the brand were the secular lions of Kornney and Chloe Kardashian, Paris Hilton and Winnie Garlow models, actress Rita Ora, Kelly Rutherford and Tony Harrn, singer Kelly Rowland and other stars.
Gasanova’s brand is also working on the style of many famous Ukrainians, including President Volodymyr Zelenskyy, the first lady Olena Zelenskaya, singer Jamal and tennis player Elina Svitolina.
In addition to success in the fashion industry, Gasanova demonstrated a strong public position: in February 2022, the brand studio began to sew bulletproof vests, close meetings and create charity drops for the Armed Forces.
The new T -shirt is available to members of the UP club for one -time Donat in the amount of 1500 UAH. And if you have not yet joined the UP club – you can get a new Merch for an annual subscription of 2500 UAH.
By the way, the illustration of Don Quixote for our previous merch was created by Ukrainian artist Sergey Maidukov. Such different, but such relatives – Don Quixote “Ukrainian Truth”.
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