Vitaliy Kokoshko was killed on the front. What is known about the founder of the Agency “Kinographer”

For over 25 years, Kinographer advertising agency Vitaliy Kokoshka has gathered awards of the most prestigious festivals and competitions. Since 2022, its founder joined the army and 24 February 2025 died on the front. What was remembered by Vitaliy Kokoshko, friends and colleagues in the advertising industry

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The director, founder and creative director of the advertising agency “Cinemaragrapher” Vitaliy Kokoshko died at the age of 58. It happened on February 24 in the 72nd separate mechanized brigade. The Black Cossacks, which Vitaliy joined in 2022, reported on Facebook his daughter Olga Kokoshko. “Dad always said,” We keep the line “and tried to support everyone around,” Olga said.

Vitaliy Kokoshko founded the Kinographer Agency in 1998. The company was recognized three times the most effective agency of the year in Ukraine, according to the website Creativity.in.ua. Vitaliy himself, in 2005, together with the Kryn advertising agency, received the most desirable award in the field of creative-gold at the Cannes Lions Festival.

Kokoshko reached the top of the creative industry, says the founder and creative director of the ISD Group agency Victor Shkurba. “He is a completely legendary figure in Ukrainian advertising,” the Shkba comments. “I do not know the Ukrainians who climbed so high.”

What was Vitaliy Kokoshko and what about his relatives, friends and colleagues?

Odessa humor and cinematographic perfectionism Vitaliy Kokoshko began a professional path at the Odessa Film Studio. He was a driver at first, later rose to the assistant producer, and later he began to shoot films. One of the films that Kokoshko worked on is called “Princess on beans” and is available for viewing on the YouTube channel of the Odessa Film Studio.

“Dad got into advertising through the cinema,” says the director’s daughter. In 1998, Vitaly Kokoshko founded a movie “Kinographer” at the Odessa Film Studio. “He worked at a film studio, in the agency, and then taxted to make something,” Olga recalls.

Vitaliy Kokoshko came to the movie advertising. He started his creative path at the Odessa Film Studio Photo by Les Boyko, provided by Olga Kokoshko

In 2001, Vitaliy and his family moved from Odessa to Kiev. He brought to advertising a combination of cinematography and humor, shared the founder and CEO of Fedoriv marketing agency Andrey Fedorov. “Vitaliy did not want to shoot just the commercials,” Fedorov says. “His works were artistic, provocative, hooligan in a good way.”

The flowering of the moviegrapher came in the 2000s, when the role of television advertising was great, adds Fedorov. Kokoshko used his authority not only in Ukraine, but also filmed videos for top brands throughout the post -Soviet space, attracting the most famous stars. “He was a triumph,” Fedorov recalls.

In 2005, Vitaliy Kokoshko, together with the Belarusian advertising agency Kryn, won gold at the Cannes Lions – the most prestigious creative award. In honor of this, he arranged a grand party with colleagues from the “filmgrapher”, shares Olga Kokoshko. “The agency had an office with a roof, where we were humming in the morning and greeted the sunrise,” the director’s daughter recalls.

Demanding manager and energetic mentor The first works of the moviegrapher were music videos for the band “Vopli Vidoplyasova”. Subsequently, the agency, which was perhaps the only one at that time, was focused on television advertising. Among the clients were Koblevo, Lesaffre Ukraine, PUMB, Beer Point, “Heather”, “Hello”, “Limo”, Biocodex Ukraine, Obolon, AVK, Farm, Foxtrot, Nestle Ukraine, Samsung, Bank Credit Dnipro.

The first works of the moviegrapher were music videos for the band “Vopli Vidoplyasova”. Subsequently, the agency focused on television advertising

“The film” became a creative laboratory in which Vitaliy Kokoshko was the center of the universe, says Andrey Fedorov. “Honest, simple, open, sincere and in love with life, he was a true representative of his generation,” says the creative. “For him, people and creativity have always been higher than formal success and corporate achievements.”

“It was always interested in him: awards, festivals, sleepless nights, billion stories, dawn on the roof,” – recalls Oleg Kiselitsa, who was a creative director of the filmgrapher and worked with Kokoshko for 10 years.

In 2014, Effie Awards Global named Vitaliy Kokoshka agency the second most effective independent agency in the world, shares the memories of the CEO of the All -Ukrainian Advertising Coalition Maxim Lazzebnik. And for more than 26 years, the moviegrapher has received awards of almost all prestigious world and international advertising festivals and creative festivals.

The statuettes of Effie Europe and Effie Ukraine, Epica, Eurobest, Golden Drum, Adc*UA, The Globes and dozens of other awards could be seen on the walls and shelves at the Agency Office. A few hundred more did not fit in the office.

Statuettes Effie Europe and Effie Ukraine, Epica, Eurobest, Golden Drum, Adc*UA, The Globes and dozens of other awards could be seen on the walls and shelves at the Agency Agency Office Photo Agency “Cinemagrapher”

Creator and military After the start of a full-scale invasion in February 2022, Vitaliy Kokoshko joined the ranks of territorial defense. “I think it was difficult for the creator to live according to army rules, although he never told us it,” Olga Kokoshko said.

In February 2022, Vitaliy Kokoshko joined the ranks of Tro, and in December that year he moved to the 72nd OMBR. Black Cossacks Photo by Les Boyko, provided by Olga Kokoshko

However, this did not stop the founder of the moviegrapher. In December 2022, he reported the transition from TRO to the 72nd OMB. Black Cossacks, which since the summer of 2022 kept defense in the coal. “I couldn’t sit in a terroboron no longer and watch” One News. ” Now I’m in the Armed Forces, ”the post was said.

“When Vitaliy went to mobilize, he was first refused, they say, not that age and not that format,” says Andrey Fedorov. “But he convinced them.” Kokoshko was offered staff work, but he refused, says Fedorov. “Vitaliy then said that it could be more beneficial at zero,” he shares.

In the end, the director and founder of the moviegrapher headed the UAV intelligence in the artillery brigade. “He gave us all the new chances of his life,” says Victor Shkurba. – I want to say that the characters do not die. But they die, and this anger and rage should give us the strength to fight further. ”

The gun