“Bluesky wins amid user exodus from X Mask after US election: What’s happening Social network Bluesky recorded a significant increase in new users. This happened against the background of the exodus of users from the X platform (formerly Twitter) after the US presidential election. The platform reached 14.5 million users.”, — write on: unn.ua
Details
The influx of new users, mainly from North America and the UK, helped Bluesky reach 14.5 million users worldwide, up from 9 million in September, the company said.
Social media researcher Axel Bruns said the platform offers an alternative to X, formerly Twitter, including a more effective system for blocking or suspending problematic accounts and monitoring malicious behavior.
“It’s become a haven for people who want the same social media experience that Twitter used to provide, but without the far-right activism, misinformation, hate speech, bots and everything else,” he said.
“The more liberal Twitter community has now really fled from there and seems to have moved en masse to Bluesky,” the researcher noted.
Addition
Bluesky began as a project within Twitter, but became an independent company in 2022 and is now majority owned by CEO Jay Graeber.
The platform has previously benefited from discontent with X and its billionaire owner Elon Musk, who is closely associated with the successful campaign of US President-elect Donald Trump. Twitter lost millions of users after rebranding to X, with US usage falling by more than a fifth in seven months.
Bluesky reported 3 million new users in the week after X was blocked in Brazil in September, and another 1.2 million in two days after X announced it would allow users to view messages from people who blocked them.
“We’re excited to welcome all these new people, from Swifties to wrestlers to urban planners,” said Bluesky spokeswoman Emily Liu.
Bluesky continues to trail Threads in the social networking category in Apple’s US App Store, which reported 275 million monthly active users in November, up from 200 million in August.
The independent platform is said to have recently added features including direct messaging and video compatibility to be more X-like and different from its Meta-owned rival.