“More than 30 representatives of large companies and agencies shared their own experience on how to overcome communication barriers and think outside the box at the PR Marathon “Communications without borders” on October 30 in Kyiv, organized by online media about marketing, communications and creativity MMR and business/ by ekonomika+ media holding. More than 400 participants of the marathon and the PR community gathered in the UNIT.City innovative space. And the host”, — write on: ua.news
More than 30 representatives of large companies and agencies shared their experience on how to overcome communication barriers and think out of the box at the PR Marathon “Communications without borders” October 30 in Kyiv, organized by online media about marketing, communications and creativity MMR and business/media holding ekonomika+.
More than 400 participants of the marathon and the PR community gathered in the innovative UNIT.City space. And she became the host of the event Daria Kudimovhost of the morning show “Wake up!” on the We-Ukraine+ TV channel.
The marathon started with a panel discussion “Security and transparency – how to demarcate borders?” with participation Olena Semikinoiadviser to the Head of the SBU, Maryana Revadirector of the Department of Communication of the Ministry of Internal Affairs of Ukraine, Daria CherkashinaCEO of Havas PR Ukraine and experts in strategic communications, Sabina Ablyaevadirector of information policy and strategic communications of JSC “Ukrzaliznytsia”, Oleksandr “Terena” Budkoa veteran of the Russian-Ukrainian war, public figure, writer, host of the travel show on YouTube “Kidval nih or All Inclusive”. Moderated the discussion Tatiana Snopkohead of the Media Council media holding.
She talked about how to manage reputation without creating threats to business Olena Derevyankoco-founder and partner of the PR-Service Agency, vice-president of the Ukrainian PR-League, doctor of economics, professor.
Oleksandra Hnatykhead of the PR department of the EVA and EVA.UA chain of stores, spoke about the change in the positioning of EVA’s corporate social responsibility and the impact of the war on it.
Dmytro SamoliukHead of Digital, “My-Ukraine” and “My-Ukraine+” TV channels, shared his thoughts on why press releases are “up to the light bulb” for digital people, and also told how you can increase the visibility of the media for three pennies.
How to help veterans return to civilian life using the example of the “Live to meet” project told Ksenia Sikorskamarketing director of FUIB.
Yana HoncharenkoStarlight Media’s director of communications and sustainable development, spoke about Starlight Media’s path to diversity and inclusion, and about creating a veteran-friendly culture through entertainment shows.
Where is the line between socially responsible PR and exploiting the topic of war in communications was discussed as part of a panel discussion Kateryna Prymakleader of the Veteranka movement, social activist, veteran, combat medic, Solomiya BuiPR director of Superhumans, Oleksandr PedanTV presenter, public figure, co-founder of the NGO JuniorS and pedan|buro, Kateryna Shpachuk, PR manager of BFK Gulliver, Kateryna Gulenok, head of the PR department of “Brockard-Ukraine”, Olena Osypchuk, PR director of SOCAR Energy Ukraine.
He spoke about the focus of man on the communications of big business during the war Volodymyr Haydash, director of communications, ArcelorMittal Kryvyi Rih PJSC. He shared a life hack on how to make the Krivoy Rog factory job boards hit the Financial Times.
She shared how Rife transforms the employer brand Anastasia Levkohead of employer brand development at Raiffeisen Bank.
Natella OzovaSMO GoITeens, told how to build PR in the metaverse using the example of four IT marathons for children.
Alina Smyshlyak-Boroda, director of reputation management and CSR Kormotech, Oksana Malychkovichco-owner and managing partner of the agency “EL.BI.AY.” told why the “safe” KPIs of the public relations officer do not reflect the impact on the company.
About the experience of participation and judging at international festivals and conferences, as well as why industry awards can be considered soft-power, she told Julia PetrykCEO and co-founder of Calibrated.
Oleksandr Shevelyovwho is responsible for strategic communications at DTEK, talked about the “Battle for Light” case and the challenges the team faced while creating the campaign.
Secrets of the secret kitchen of international competitions from former and titled winners were revealed at a panel discussion with Kostya SchneiderChief Creative Director, Publicis Groupe Ukraine and Czech Republic, Saatchi & Saatchi Ukraine, Dmytro Lyutycreative director of the Bickerstaff.420 agency, and Kateryna SpivakovaDirector of Communications and Government Engagement, Kernel. Moderated the discussion Oleksandr Pohorilthe founder and managing partner of the strategic communications agency U Agency.
Olena Umerenkothe head of the department of social projects of Nova Poshta, spoke about the organization of a barrier-free marathon and how to draw attention to a social problem with the help of sports events.
Effective PR campaigns of Ukrainian brands in the world were discussed during the panel discussion Olena Plakhova, director of reputation management and marketing of the NOVA group of companies (Nova Poshta), Vera ShcherbakovaHead of Comms at Ajax Systems, Artur MalinovskyiHead of global PR&Communication “I’m Fine”, Anton YeremenkoHead of PR in Kachorovska, Maria Morozlead producer of the “I’m Fine” art project at Burning Man 2024.
The prize-winners of the PR-cases competition were also awarded at the PR-marathon. Find out the names of the winners you can here.
The organizers thank the partners of the PR-marathon: the main partner of FUIB, the general information partner of the We-Ukraine+ TV channel, the hospitality partner of UNIT.City, the coffee partner of Foundation Coffee Roasters, the water partner of Morshinsk, the delicious partner of Lantmännen AHA, the sweet partners of Kyivhlib and Tarta , as well as AB InBev Efes Ukraine and Jack Daniel’s.
And also to media partners: companies Megapolis, ADV Expert, BFK Gulliver, Infovision, BC Media, TV channels “My-Ukraine”, STB, ICTV, Espresso, Apostrophe, UNN online resources, Ministry of Finance, Kommersant Ukraine, LIGA:LAKON, HiTech Expert, Burda Media Ukraine, Glavkom, Dilova stolitsia, UA.NEWS, TrueUA, Marketer.ua, Founder, Economist, Xsport, 44.ua, Postfactum, First Business, Platform “Education of the World”, CASES, SPEKA, The Page and Associations of Creative Industries of Ukraine.
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