“Keeper and winemakers of Odesa region discussed industry development and fight against counterfeiting: they want to apply “grain” mechanismsOleg Kiper met with winemakers from Odesa region to discuss the development of the industry. The issues of combating
counterfeiting, creating a register of vineyards and increasing the competitiveness of local wine were discussed.”, — write: unn.ua
The main topic of the meeting was the problem of counterfeiting in the wine market. Winemakers suggested applying mechanisms similar to those used to combat black grain to counteract the spread of surrogate wine. According to Kiper, the proposals of entrepreneurs and the challenges faced by the industry were considered in detail.
In addition, considerable attention is paid to creating a register of land on which grapes are grown. Such a register will help to better control production volumes and promote the development of viticulture in the region.
Kiper emphasized that the main goal is to increase the competitiveness of local wine in the market, increase tax revenues and stimulate further development of the wine industry in Odesa region.