“Canadian watchdog sues Google: case details The Canadian Competition Bureau has sued Google for anti-competitive behavior in online advertising. The company could be forced to sell two advertising tools and pay a fine of 3% of global revenue.”, — write on: unn.ua
Details
In a statement, the country’s antitrust watchdog said Google illegally tied two ad tools to maintain market dominance and used that dominant position to distort ad auctions in favor of its own tools.
The agency said it had filed an application with the Competition Tribunal (an independent court-like body) demanding that Google sell two of its ad technology tools.
In a statement, Google said the Canadian complaint “ignores intense competition where ad buyers and sellers have a lot of choice, and we look forward to making our case in court.”
“Our ad tech tools help websites and apps monetize their content and enable businesses of all sizes to effectively attract new customers.”
According to the Competition Bureau, the investigation found that Google “abused its dominant position” as the largest provider of advertising technology in Canada.
The agency said it is asking the Competition Tribunal to compel Google to sell two of its ad technology tools and pay a fine of up to 3% of the company’s global revenue “to facilitate compliance” with Canadian competition law.
Google has 45 days to file a response to the lawsuit.
We will remind
Earlier, UNN reported that the US Department of Justice is demanding that Google sell the Chrome browser and limit its monopoly on the search engine. Regulators also want to ban companies from entering into agreements to set the default search engine