“Alcohol producers in Ukraine will no longer have the right to use the names “champagne”, “cognac” and a number of others, including “port”, “sherry”, “madera” and “calvados”, starting from January 1, 2026. These changes concern wines and spirits that historically do not belong to Ukraine, and they are a requirement of the Association Agreement with the European Union. This is an important step that emphasizes integration”, — write on: ua.news
Alcohol producers in Ukraine will no longer have the right to use the names “champagne”, “cognac” and a number of others, including “port”, “sherry”, “madera” and “calvados”, starting from January 1, 2026. These changes concern wines and spirits that historically do not belong to Ukraine, and they are a requirement of the Association Agreement with the European Union. This is an important step that emphasizes Ukraine’s integration into the European legal and trade space.
Source — Liga.net
Banning the use of these names will be not only a response to European standards, but also a means of protecting consumers from being misled about the origin of products. Ukrainian manufacturers will be forced to look for alternative names for their products and adapt their marketing strategies accordingly.
It is expected that this step will increase the quality of products in the domestic market, as well as open new opportunities for the export of Ukrainian beverages under clearly defined names and production standards.
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