“Which channel is better for business promotion in 2025 – email or SMS? While email is a great option for sending long, meaningful messages with images, SMS, despite its simplicity, is more effective in terms of instant response and conversion. And her strengths do not end there. Instant delivery and maximum opening In 98% of cases for”, — write on: ua.news
Which channel is better for business promotion in 2025 – email or SMS? While email is a great option for sending long, meaningful messages with images, SMS, despite its simplicity, is more effective in terms of instant response and conversion. And her strengths do not end there.
Instant delivery and maximum openness
In 98% of cases, an Open Rate (open rate) is guaranteed for SMS — the message instantly “pulls” the customer out of the current activity and provides immediate visibility of the offer. In the case of email distribution, there is a high probability of getting into spam, and the average Open Rate is 15–25%.
Direct contact
E-mail today is a real “dump” of information. To break through to the client among the mass of letters, you usually need unique content and expensive design. While SMS is:
- direct access to personal space;
- trust effect;
- an atmosphere of “live” dialogue.
This format is particularly effective for authorization and quick transactions.
High conversion and response speed
Long letters that require interpretation are usually put off by customers and the sales cycle is lengthened. Many people associate SMS with urgency, and a short text facilitates instant reading. The result is that the client acts immediately: activates the promotional code or follows the link.
Technological integration and automation
When configured correctly and integrated with CRM, ERP and other business systems, SMS becomes a reliable tool for trigger messages. Moreover, it is not difficult to connect and configure it – for this there is a reliable AlphaSMS service. In the case of email, long and complex integration is required, and trigger chains are usually more complex to configure and run with delays.
Universality and 100% audience coverage
To receive SMS, you do not need a smartphone, laptop, special applications or even the Internet. Any mobile device, including old push-button phones, guarantees 100% coverage of the client base. While email newsletter works only with active email users.
So, if quick communication with customers or partners is a priority, SMS is still the best option.
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